Case Studies

Strategy and Database for Banking Client
Strategy, Analytics and Database Services for Travel Company

White Papers

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Segmentology
Understanding Customer Value
Tracking Customer Trends
Understanding Customer Segmentation
Integration of Primary Research into Retention Marketing
Modern Day Modeler
Building and Measuring your Customer Retention Program

CAC White Papers and Presentations.

Welcome to our library of whitepapers and presentations, please feel free to download and view these files. All files are Adobe Acrobat .pdf files. A free Adobe Acrobat Reader program is avaible for download if necessary. > Download Adobe Acrobat Reader.

Building and Measuring your Customer Retention Program

Presented March 1st, 2006 by Brad Rukstales

cac_paper-6.pdf

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A Best Practices Case Study describing the CAC Group methodology for building and measuring Customer Retention.