Case Studies

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Strategy, Analytics and Database Services for Travel Company

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Segmentology
Understanding Customer Value
Tracking Customer Trends
Understanding Customer Segmentation
Integration of Primary Research into Retention Marketing
Modern Day Modeler
Building and Measuring your Customer Retention Program

CAC White Papers and Presentations.

Welcome to our library of whitepapers and presentations, please feel free to download and view these files. All files are Adobe Acrobat .pdf files. A free Adobe Acrobat Reader program is avaible for download if necessary. > Download Adobe Acrobat Reader.

Modern Day Modeler

Presented August 1st, 2005 at DMA Analytics Council newsletter article by Brad Rukstales

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This newsletter article from the DMA Analytics Council Newsletter discussed the art and science of the modern-day data modeler.