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Strategy and Database for Banking Client
Strategy, Analytics and Database Services for Travel Company

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Segmentology
Understanding Customer Value
Tracking Customer Trends
Understanding Customer Segmentation
Integration of Primary Research into Retention Marketing
Modern Day Modeler
Building and Measuring your Customer Retention Program

CAC White Papers and Presentations.

Welcome to our library of whitepapers and presentations, please feel free to download and view these files. All files are Adobe Acrobat .pdf files. A free Adobe Acrobat Reader program is avaible for download if necessary. > Download Adobe Acrobat Reader.

Integration of Primary Research into Retention Marketing

Presented September 4th, 2003 at Data University Webinar Series by Brad Rukstales

cac_paper-4.pdf

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This discussion document was prepared for the on-going Data University Webinar Series, and presented on September 4, 2003.