CAC White Papers and Presentations.

Welcome to our library of whitepapers and presentations, please feel free to download and view these files. All files are Adobe Acrobat .pdf files. A free Adobe Acrobat Reader program is avaible for download if necessary. > Download Adobe Acrobat Reader.

 

Tracking Customer Trends

Presented January 13th, 2006 by Brad Rukstales

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Companies are beginning to utilize the vast amounts of information they have about customers through the use of technology tools and integrated data repositories to generate a wide range of customer insights. Among the many valuable insights that can be derived, inferred, and acted upon with this data are those relating to customer trends. A process of tracking customers over time provides insights into strategic successes and marketing issues. Senior executives are always looking for more information and data upon which to base decisions concerning resource allocation and prioritization.