CAC Online

Connecting with the right audience, at the right time, with the right message in the right place is the mantra of digital marketing.  CAC Group’s online solutions can provide you with the insight and tools necessary to drive engagement at the instant consumers reach out to you over the phone, online or at the point-of-sale.

Real-Time Verification

To succeed you need to be able to identify and personalize how you treat your high-value prospects and customers. A key challenge is missing or inaccurate contact information. Every year, up to 16% of your customers move and 30% change their email address. Prospects often unintentionally make mistakes when filling out online forms or intentionally provide incorrect contact information.

CAC Group’s verification solution validates the accuracy and confirms the linkage between a consumers name, address, phone number (landline and mobile) and email address in real-time. In cases where there is missing or incorrect information we can append the correct phone number or email address. Our reverse append process can provide a consumers name and address information in situations where only a phone number or email address is available.

Real-Time Scoring

Marketers face pressure to do more with less in an increasingly competitive market. One area of opportunity is to leverage the potential value of prospects and customers to optimize the allocation of marketing resources. CAC Group’s enhancement process links consumers to key attributes including demographic, lifestyle and behavioral characteristics. We leverage this information to develop custom statistical models that can predict a variety of behaviors including who is most likely to buy, who is most likely to churn and how they will react to different treatment strategies. Model scores can be applied to prospects or customers in real-time and used to drive differentiated marketing treatments.

Real-Time Segmentation

CAC Group’s SegmentologyTM approach provides you with actionable insights into the differences among prospect and customer groups that can be used to develop differentiated messaging, value proposition and engagement strategies.

Real-Time Analytics

CAC Group’s real-time reporting and profiling tools keep you from being caught off-guard by changes in the marketplace by enabling you to monitor and capitalize on changes in performance or emerging trends