Database Services

Your database is the engine that drives your marketing decisions. The right infrastructure including data structure, tools and the platform it runs on can significantly increase performance and deliver the right information, when you need it, that will ultimately maximizes marketplace performance.

The success of any project that CAC Group performs for your organization is best insured by incorporating members of your team into the project. This ensures a solid understanding of your organization, its practices and development success as well as realistic assumptions and challenges.

Our Database Services ensure that your technology infrastructure to support closed-loop marketing practices is capable of delivering on the promise of customer value enhancement. Our comprehensive technology-based solutions include:

Readiness Assessment

From legacy data sources and marketing processes to current staff, our expert database team works with designated people from your team to perform a holistic assessment of your organization. This allows us to gauge the state of your database today and enables us to deliver the right solution for your organization with an in-depth database development plan and accompanying business case.

Database Development

Our experienced team of database experts has developed solutions for virtually every industry. As a result, we understand the importance of delivering a solution based on your needs-not ours. Our experience has allowed us to recognize common data structures and processes that can reduce development cycles, shorten learning curves and mitigate risks. Working closely with your team, we identify the optimal data structure and tools for driving business decisions by helping you integrate cross-channel data from legacy applications, data warehouses, data marts, web applications, click-streams and external data appends. This enables CAC Group to create a superior database infrastructure that allows for closed-loop marketing execution - on a platform that works best for you.

Application Development

Once your database solution has been set in place, CAC Group can also assist in the development of the marketing application that will run off your database. With the closed-loop marketing process in mind, we can design and implement online or hard-copy reporting systems that highlight and deliver critical information to link strategic plans with tactical execution to senior executives within your organization. This includes customer retention, acquisition and value as well as cross-campaign or campaign level reporting on marketplace performance. Because CAC Group has worked with multiple clients in many industries we are application neutral. As a result, we are extremely fluent and familiar with industry-leading software developers, that also includes an Affiliate Partnership with SAS, the market leader in Marketing Automation and Analytic Software.

Hosted Services

Let's face it. Managing databases is time consuming and costly. They can significantly tax the time you need to focus on core business issues. If you need to access a large and complex database CAC Group can help. We have the experts, experience and dedicated resources to manage and host your databases-no matter how large or small they are. Our hosting solutions can greatly reduce your investment in staff, infrastructure, software and hardware. As a result, you can improve productivity within your group, increase turnaround time, and enhance customer service.