Brad Rukstales

President and Founder

Brad brings the perfect mix of experience, leadership and vision to Customer Asset Consulting Group. Prior to founding the CAC Group in 2001, Brad was the Senior Vice President and Chief Operating Officer at Infoworks, the analytic division of Rapp Collins Worldwide.

An industry veteran with over 15 years experience in database marketing consulting, his client experience is deep and includes Ford Motor Company, Goodyear, JCPenney, Qwest Communications, Sears, Roebuck & Co., and US Bancorp, among others.

Recognized throughout the industry for his insights and knowledge, Brad is Vice Chairman of the Direct Marketing Association's Analytic Council. In addition, he is a frequent speaker at industry conferences and has authored many articles in both technical and non-technical publications.

Education

Brad has an MBA from The University of Michigan.